Gone Rural's Story
We believe in the power of Africa, the preservation of the family unit and the rural lifestyle.
This philosophy is represented throughout our business model, through the social programs that we run and in the products that we create.
We have taken craft, revived it, revamped it and elevated it onto the global platform, connecting rural Swaziland to the world.
And just as a basket is woven from 10,000 strands of lutindzi grass, so Gone Rural is made up of many parts.
The Gone Rural Artisans
As the women work they braid three strands together, as their mothers and grandmothers have done before them.
As they work they sing, in meditation, with joy, some sing in thanks to their ancestors, as to have work, they must have been blessed by them.