Gone Rural's Story
The collective wisdom of 770 women is a force to be reckoned with. . We believe in the power of Africa, the preservation of the family unit and the rural lifestyle.This philosophy is represented thoughout our business model, though the social programs that we run and in the products that we create. We have taken craft, revived-it, re-vamped it and elevated it onto the global platform, connecting rural Swaziland to the world. And Just as a basket is woven from 10,000 strands of lutindzi grass, so Gone Rural is made up of many parts‘
The Gone Rural Artisans
As the women work they braid three strands together, as their mothers and grandmothers have done before them. As they work they sing, in meditation, with joy, some sing in thanks to their ancestors as to have work they must have been blessed by them.